Our Story
About Us
A passion is born
It all started in 2001, with the arrival of Toby into the family, a handsome Maltese cross Russel with an attitude to boot!
Looking at the dog food products on offer it soon became obvious that perhaps what was on the supermarket shelf wasn’t the best food or of a quality deserving of our little man.
With an unknown list of ingredients, preservatives, additives and colouring trying to understand the labels required research when what we wanted was to feed our boy the very best nutritional food to have him healthy and happy for life.
Toby’s Choice dog food started from a desire to provide dog owners with a choice that was easy and affordable of high quality, healthy, all-natural dog food made with human grade food products.
Even the fussiest of fury family members have taken a liking to Toby’s Choice products.
What makes us different
100% Human Grade
Every ingredient has passed the same standards necessary for human consumption. From harvest through to delivery our ingredients maintain human edible status.
Full Nutritional Value
We don't use heavy processing. All ingredients are cooked to the minimum allowed temperature while maintaining high levels of moisture and nutritional integrity.
Real Ingredients
Wholesome quality ingredients you recognise and can pronounce.
All Natural
All natural nothing artificial added or hidden, no colours, flavours or preservatives.
Locally Sourced
We are a South Australian Business and we locally source ingredient with the highest ethical standards. Sourcing local, buying local means more money stays within your community.
Small Batches
All Toby's Choice products are made by hand in small batches in our kitchen in the most meticulous way not in a lab or processing plant.
Delivery Area
Toby’s Choice provides free local delivery for orders over $30.00.
Our local delivery suburb, list can be found on our Frequently Asked Questions page. Below is a high level map of the area we currently cover.
We are always looking to expand our delivery area. If you have any queries please contact us.
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Kira & Zena
“Kira and Zena love Toby’s Choice. I find it good value and quality” – Betty
Mia
“Hi my name is Mia. My mum buys me Toby’s Choice for my dinner. I have lots of different choices every day, she knows that I am getting the best quality and its all natural no tin food for me” – Mia
Misha
“My sweet little dog, Misha is a fussy eater but she loves all of Toby’s Choice treats. It is so good to be able to give her something tasty that has no preservatives” – Julie
Eddy
“Hey I’m Eddy and I am Toby’s younger brother – my mum has been making my food since FOREVER. I love the Eddy Chicken Sniddy its my fav but not just cos its got my name in the title but cos its so delicious but then everything is so maybe it is because it’s got my name in the title *wink* – Eddy
